Heavy-handed rules aimed at protecting Victorian consumers instead scapegoat energy retailers and do not address consumer concerns about rising energy bills, the energy industry said today.
The Australian Energy Council’s Chief Executive, Sarah McNamara said measures announced by Victorian Labor to block direct marketing practices such as door-knocking have occurred without any industry consultation or objective cost-benefit analysis.
“Door-to-door selling is not exclusively used in the energy market, and governments need to be sure any changes are in the public interest,” Ms McNamara said.
“Banning smaller energy retailers from reaching new customers will only entrench concentration at the top end of the retail market. Smaller retailers may go out of business, and we will lose Victorian jobs to other states that foster competitive practices instead of stifling them.
“The industry is always open to a discussion with governments about how best to market to consumers. But these measures, introduced without any assessment of the impact on Victorian consumers or businesses, are draconian and bring unintended consequences.”
An uncompetitive energy market means higher prices and less innovation. If implemented these measures will:
“The energy industry knows that customers have been doing it tough,” Ms McNamara said. “But retail costs have been high in Victoria because there are cost pressures on all parts of the supply chain. Constraining the energy industry from communicating cheap deals to Victorians makes no sense.
“Victorian energy consumers deserve policy announcements backed by evidence so that we can be confident that there is an actual benefit to consumers.”
If Victorian consumers do not want to be contacted by energy providers, they can sign up to the Federal Government’s Do Not Call register
or attach a do not knock sticker to their property
About the Australian Energy Council
The Council represents 22 major electricity and downstream natural gas businesses operating in competitive wholesale and retail energy markets. These businesses collectively generate the overwhelming majority of electricity in Australia and sell gas and electricity to over 10 million homes and businesses.
Published in The Australian, 16 December 2021 By Sarah McNamara, Chief Executive, Australian Energy Council In mid-2020, the Australian Energy Council supported adoption of a Net Zero by 2050 target for Australia.
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