Fairness is a defining Australian value, and it sits at the heart of Victoria’s Getting to Fair strategy aimed at improving equity in essential services. While the Australian Energy Council strongly supports helping people in vulnerable circumstances, funding social equity programs through energy bills risks creating hidden cross-subsidies that place additional pressure on households already struggling with affordability. We take a look at why a more transparent, tax-funded model, combined with retailers acting as delivery partners, may provide a more sustainable and genuinely fair pathway to supporting vulnerable customers.